Every brand has them – the best sellers, the tried-and-true items, the products they’ve been making for the longest because the people keep coming back for more. In the biz they’re known as hero products, and beauty brands strive to cultivate and maintain them. What makes a product a hero product? Consistency. Quality. It has…
skincare
Predict Your Pretty – Let The Cast Beauty App Guide Your Look
Summer weather can throw unexpected curveballs. Here in Chicago, I can expect balmy breezes only to be faced by humid, hot air. Surprise thunderstorms can blow our way at any time – ask anyone who attended Lollapalooza in 2012 and/or 2015. The sky will be perfectly clear and then all of a sudden clouds roll…
So Fresh and So Clean – Why I Use Noxzema In Summer AND Winter
Bellas, as you know by now, I love a beauty brand with a heritage. If a brand has been around for longer than 20 years, believe me they’ve figured something out. 50 years, they’re popular for good reason. And if a brand has lasted more than 100 years, that is a true testimony to its…
You Deserve — The Dyson Humidifier
I grew up in Trinidad and lived in Miami for more than a decade. I’ll admit, I didn’t know much about humidifiers when I lived in the tropics. There it’s unimaginable that you might need a little device in your home that adds humidity to the air. Now that I live in Chicago, I think…
Experiencing Equitance – All About The New 6-Part Japanese Skincare Regimen
I have a fascination with international skincare routines and regimens. In recent years there’s been so much buzz and heat around the Asian skincare market. There’s an awareness that the products tend to be highly tested and come from a long tradition of quality skincare practices. There’s also a perception that it’s a process with…
New Beauty Rules – Your Skin Deserves Clean Makeup Brushes
What are the beauty rules you were taught early in life? I realize now that so many of mine were all wrong – or at the very least, wrong for me. For years I believed everything I read in magazines. I thought the models really did have lashes that full and that long. I thought…
Step Up Your Skincare Game With CurlBox BODY
In the natural hair game — as in life — you can lead, follow, or get out of the way. Myleik Teele is undoubtedly a leader. She’s ever evolving and constantly finding ways to take her brands to new levels. On the personal level, she’s launched My Taught You, an inspirational space where entrepreneurial women…
Try This DIY Beauty Recipe – the 3-in-1 Makeup Remover, Toner & Night Oil!
If you’re like me, you’ve got a random collection of carrier and essential oils somewhere in your beauty arsenal. If you’re like me, said random collection of essential and carrier oils is mostly just sitting there collecting dust and taking up space on your shelves. Many of us aspire to be gung-ho DIY mixtresses in…
All About Cocoa Butter–Protect Your Skin With The Best Brands!
Cocoa butter is something so many of us grow up knowing and loving. To me, the smell of cocoa butter is evocative of warmth, softness and love. And chocolate, obviously. It’s something we’re so familiar with but still know so little about. Let me put you up on cocoa butter game, so you’ll know what…
It’s Spa Week 2014! Get Your Life
For the past few months I’ve been walking around slightly hunched over, feeling as tense as a coiled up spring in a too-tight box. I tend to store my tension in my shoulders and neck, and lately an overabundance of work has had your girl feeling less like a human and more like C3PO. I…