Every brand has them – the best sellers, the tried-and-true items, the products they’ve been making for the longest because the people keep coming back for more. In the biz they’re known as hero products, and beauty brands strive to cultivate and maintain them. What makes a product a hero product? Consistency. Quality. It has…
IT Cosmetics
Afrobella on Windy City LIVE — Beauty Products to Keep You Looking Cool this Summer
I always say that this career is a never-ending exercise in rising to the occasion. I have been avoiding TV for years, because of my own fear and anxiety and self-consciousness. For years. I’ve been asked to appear on many a program and always found some reason why it wouldn’t be a good idea or…
The BEST Mascara for The Red Carpet
Red carpet makeup requires perfection in general, but there’s one particular item that needs to stay put and remain flawless all night long no matter what — and that’s mascara. Even if there are tears or if it rains, those lashes need to be full, fabulous and smudge-free. For fancy red carpet occasions, by and…