There’s a commercial on TV quite a bit lately, and EVERY TIME it airs, I get tweets and texts and Facebook messages about it. Have you seen the latest Eggo Waffles commercial? Apparently lots of people think the little girl in it looks like me. Or could be my child. Either way, LOL! I…
advertising
How Do Offensive Ads Get Made In the First Place?
There’s a cycle that happens in the advertising world. It goes a little something like this. Company goes to ad agency to create a new ad campaign intended to speak to the African American demographic. Ad agency comes up with something that runs the risk of offending the target audience. Ad gets released into the…